Tag Archives: Reid Schoffelen

Performance improvement testing is a method that not many Internet marketers do. You will be able to test landing and squeeze pages, site text, sales letter copy, preselling copy, videos on squeeze pages, and a number of other things. Each and every part of a site page, such as the heading, may also be individually tested. Keep reading because we will discuss severala few useful information about testing and setting up your tracking.

Be aware that you will need to do more than setting up a test. More experienced web marketers usually immediately think of tracking when a person brings up testing. You do not have to have tracking on squeeze pages, although it may be nice to find out how many actually click on the link. Very many people enjoy using Google Analytics for their tracking because it is robust and free. Sales copy crafted by the pro copywriters in the world oftentimes fails the first time it is published. Hopefully you notice that there is a very clear and strong need to test everything for the highest possible conversions conceivable. While we do not really know, but we suspect very many internet marketers just do not wish to be troubled.

The most simplistic approach to test a squeeze page, for instance, is to use a simple URL rotator script. These are ordinarily coded in PHP, and so you will merely append the PHP file extension after the URL being tested. Then you merely upload version A and version B of the page, so they can be rotated, and get started generating traffic to it. The URL rotator script serves a different page to every new visitor, and so you need to test or modify only one thing. Testing just one item is essential because you need to determine what set off any conversion rate variations. There is another way for testing more than one item at once, multivariate testing, but that is fairly complicated and will not be discussed.

As an example, I had a product and advertised it through Adwords PPC, and then I began doing tests on it to boost rates of conversion. That letter did badly in the beginning, and the rate of conversion for it was less than one per 100 views. Hopefully you clearly see that testing and optimizing all you have is surely going to pay off for you.